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DNR - January 15, 2007 Issue

Board Crazy: The Most Searched-For Skate Brands
The FNList

Skaters styles have never been hotter, and the rise of the low-profile, vulcanized look means
more people looking for, buying, wearing and researching the category in stores and online., a San Francisco-based-e-commerce solutions company
, tracks the
frequency of Internet search terms to watch how brands wax and wane in popularity - and
since last year, skate search are way up.

SOURCE:, an e-commerce solutions company base in San Francisco.
Data represents the frequency with which the brand name (or the brand name plus word
shoes, if the brand name has multiple meanings) appears as a search term in leading
Internet search engines, including and, in November 2006