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Marketing VOX - February 8, 2010
New Index Ranks Facebook Fans' Fashion Choices

 

A new index that tracks the popularity of fashion brands on Facebook has joined the growing number of social media marketing and measurement tools. Called the Stylophane Facebook Fashion Index, it was developed by Stylophane e-commerce provider, which also tracks the most popular brands on Facebook each month.

Launched last week, the Fashion Index updates daily and shows the percentage increase or decrease in the number of fans for a particular fashion brand, writes the Los Angeles Times.