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The Independent (RelaxNews - French-Europe) - March 16, 2010
Facebook beauty brands: most popular skincare

Relax News

There is no other field in beauty that makes as many promises: skincare has to accomplish a lot to justify the sometimes astronomical prices. What better way to guide you through your shopping than to trust fellow consumers? Here are the top ten skincare brands, based on Stylophane Facebook Index.

It is striking that those labels emphasizing their organic procedures are doing particularly well right now: six of ten brands have made their eco-conscious philosophy part of their identity, including Carol's Daughter (leading the pack), Burt's Bees, Philosophy, Origins, L'Occitane, and Pangea Organics.

Also, it is interesting how - just as in fashion - the labels generating the most 'hype' fail to prove popular with the masses: La Prairie, for example, is not included in the list and with just over 2,000 fans barely makes the Silver category on the index, which could have something to do with the label's price tags of up to $1,000.

Here is the top ten of most-followed skincare brands:

1) Carol's Daughter (211,572 fans)
2) Clinique (84,625 fans)
3) Burt's Bees (81,655 fans)
4) Philosophy (43,594 fans)
5) Clarins (18,632 fans)
6) Origins (17,662 fans)
7) L'Occitane (13,025 fans)
8) Perricone MD (9,987 fans)
9) Pangea Organics (5,780 fans)
10) Murad (4,551 fans)

Divided into four categories (Platinum: more than 100,000 fans, Gold: 10,000 - 100,000, Silver: 1,000 - 10,000, Bronze: 10 - 1,000), Stylophane's rankings are updated daily (and expressed in graphs), and new brands can be added upon request