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The Independent (RelaxNews - French-Europe) - March 23, 2010
Facebook beauty brands: most popular makeup


MAC Cosmetics is by far the most popular brand for makeup on Facebook, according to the Stylophane Facebook Index, followed by Benefit and Make Up For Ever. Maybe the biggest surprise: By Lauren Luke is part of the top ten, proving that YouTube makeup artists are developing into a real force to be reckoned with.

Here is the top ten of most-followed makeup brands:

1) MAC (558,703 fans)
2) Benefit Cosmetics (65,620 fans)
3) Make Up For Ever (54,202 fans)
4) Este Lauder (50,750 fans)
5) Lancme (40,445 fans)
6) Urban Decay (32,061 fans)
7) Smashbox (30,819 fans)
8) By Lauren Luke (30,119 fans)
9) Bobbi Brown (23,843 fans)
10) Shu Uemura (22,042 fans)

Divided into four categories (Platinum : more than 100,000 fans, Gold: 10,000 - 100,000, Silver: 1,000 - 10,000, Bronze: 10 - 1,000), Stylophane's rankings are updated daily (and expressed in graphs), and new brands can be added upon request.

More info can be found at