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PressIn the News | Press Releases

The Independent (RelaxNews - French-Europe) - October 19, 2010
Facebook beauty brands: most popular labels of the moment

MAC Cosmetics topped the list of beauty brands with the biggest Facebook following, according to Stylophane's Facebook index. It saw its fan base increase by ten percent thanks to its interactive Facebook application, launched to promote the beauty brand's new product line Venomous Villians.

The cosmetics line for fall sells everything from pressed powder to eye shadow to lip gloss in whimsical packaging featuring designs of Disney's most infamous evil characters like Maleficient and Cruella de Vil.

Meanwhile, skincare remains popular with Carol's Daughter and Clinique both making the top ten.

Amongst drugstore beauty brands, Covergirl and Revlon boast the most Facebook fans. Covergirl's popularity may be attributed to the launch of its new Lashblast Lengths Mascara, which has been a smash hit and was even voted Best Lengthening Mascara by US beauty magazine Allure last month.

1) MAC (1,194,401 fans)
2) Carol's Daughter (435,060 fans)
3) Ghd (315,332 fans)
4) L'Oreal Paris (312,041 fans)
5) Covergirl (311,600 fans)
6) Mary Kay (256,101 fans)
7) Neutrogena (216,378 fans)
8) Clinique (207,981 fans)
9) Revlon (201,671 fans)
10) Bare Escentuals (164,939 fans)

San Francisco-based online-marketing firm Stylophane tracks and ranks a brand's Facebook fan base. Divided into four categories (Platinum: more than 100,000 fans, Gold: 10,000 - 100,000, Silver: 1,000 - 10,000, Bronze: 10 - 1,000), Stylophane's rankings are updated daily.

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