The Independent independent.co.uk (RelaxNews - French-Europe) - Jan 12, 2011
Facebook fashion retail: Converse tops Lacoste, Chanel leads high fashion
A look at the top fashion brands on Facebook according to brand ranking sites Stylophane.com and Famecount.com on January 11.
Casual clothing and footwear brand Converse top this week's list on both the Stylophane and Famecount rankings.
In second position according to Famecount and in fourth position on Stylophane's rankings is French "smart-casual" brand Lacoste - famous for its crocodile logo displayed on its clothing.
Fashion brand Chanel, also French, was the only high-end fashion brand to appear in both charts - ranking ninth on Stylophane's and Famecount's lists. Other high fashion brands in this week's charts include Gucci and Burberry - both of which only charted in the Stylophane rankings.
The discrepancies in these lists can most likely be attributed to a difference in classification between the two rankings - Famecount, for example, tracks the brands Adidas and Nike Football on a separate "sports" chart.
The top ten brands in terms of "fans today" under the category "fashion" according to www.stylophane.com and www.famecount.com are:
Stylophane / fashion *
03. Nike Football
08. DC Shoes
Famecount / fashion **
03. American Eagle Outfitters
04. Victoria's Secret
05. DC Shoes
07. Converse All Star
All data recorded Tuesday, January 11.
*Stylophane (www.stylophane.com) ranks brands under several categories including fashion, retailers and footwear. The website provides daily updates on brands' total number of fans.
**Famecount (www.famecount.com) ranks brands, celebrities and politicians according to the number of daily/monthly/total Facebook and/or Twitter fans/followers each receives.
To view Stylophane's Facebook Fashion Index: http://stylophane.com/fbi