Women's Wear Daily (WWD) - December 7, 2011
Facebook Fashion Index Ranks Brands by 'Likes'
By Lisa Lockwood
FACEBOOK FANS: When it comes to getting "likes" on Facebook, Converse is a pro. In November, Converse continued to hold the number-one spot among fashion brands in Facebook "likes," at 20,985,796, up 0.38 percent from October. Coming in at number two was Adidas, which had 11,397,425 "likes," up 0.86 percent from October, according to a survey on Stylophane.com.
Rounding out the top 10 in November were Burberry (9,808,722); Leviís (9,371,541); Nike Football (9,112,968); Lacoste (6,742,187); DC Shoes (6,196,780); Puma (5,907,725); Gucci (5,644,529), and Dior (5,612,573). The only changes between Octoberís and Novemberís rankings was that Leviís and Nike Football switched places.
Stylophane.com, which publishes the Facebook Fashion Index and has a complete list online, also tracks brandsí own posts for the month. Among the top 10, the most posts (47) were made by both DC Shoes and Puma. Leviís made no posts for the month, and Nike Football had 39 posts.
Those fashion brands ranked 11 to 20 in "likes" for November were in order, Chanel, The Art of Travel by Louis Vuitton, Ralph Lauren, Dolce & Gabbana, Vans, Nike Basketball, Coach, Ray-Ban, Tommy Hilfiger and Armani. They came out in the same order for October. Calvin Klein needs more fans to break the top 20. For both October and November, it came in at number 21.
To view Stylophane's Facebook Fashion Index: http://stylophane.com/fbi