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PressIn the News | Press Releases - December 8, 2011
Fashion's Most Popular Brands, According to Facebook
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As the value of Facebook -- and the importance brands places on social media -- continues to climb, we rounded up the top 25 most "liked" brands on the social network, as tracked by Stylophane by December 2011. After several decades, people still like Chuck Taylor and Jack Purcell -- more than ten million, to be exact, with the Converse page drawing 20,990,572 likes.


Another cult-favorite sneaker, Adidas, skyrocketed to the top of the ranks this year with 11,411,259 likes.


Creative director Christopher Bailey has orchestrated Burberry's metamorphosis from stodgy outerwear label to industry trailblazer. Confidently leading high fashion into the lower echelons of social media has paid off, confirming Burberry's authority on modernity and garnering 9,871,771 likes.


It's only natural that a brand as all-American and universally appealing as Levi's would enjoy a strong presence on @levisguy and @thelevisgirl Twitter accounts as well.

Nike's specialty sports pages have earned it two places on the top 25 list -- the first for its football offerings with 9,128,905 likes. Considering this list was compiled in December, it makes sense from a seasonal perspective that football would be on most users' minds..


Classic French sportswear brand Lacoste has been diligently carving out a top spot in Facebook's fashion rankings, with a whopping 6,770,718 fans internationally. Their active engagement with consumers should provide a warm welcome to relatively new creative director Christophe Lemaire.


Sneaker brands make a strong showing in terms of overall Facebook appeal, with skater favorite DC Shoes cracking the top 10 with 6,218,904 likes.


Another popular source for street sneakers, Puma, just trails DC Shoes with 5,931,299 likes.


Synonymous with sensual Italian luxury and provocative style, Gucci has pioneered glamour 2.0 with a focus on interactive tools that allow its 5,676,620 Facebook likes to customize messages, upload pictures and Gucci-fy themselves in all sorts of web-friendly ways.


Despite the drama surrounding Dior this year (ahem, John Galliano), the French house is among the top 10 liked brands on Facebook, racking up a whopping 5,622,997 likes.


Karl Lagerfeld might have uttered one of our favorite quotes when describing the white-gold "Facebook" he received, but that doesn't mean the kaiser doesn't hold a command of social networking. Arguably the world's most iconic fashion brand, Chanel boasts a base of 4,866,495 fans on Facebook.


Louis Vuitton has crafted a niche campaign called "The Art of Travel" on Facebook, which has earned the luxury brand 4,506,820 likes. Louis Vuitton's balance of quintessential luxury and social consciousness, as achieved by Leibovitz-shot portraits of celebrities, has proven widely popular.


Another icon of American style, Ralph Lauren, has invented an enduring lifestyle brand so sought after by the masses that it boasts 4,121,320 likes on Facebook, not to mention the fans of its separate "Rugby" page.


Dolce & Gabbana has incorporated prominent social media widgets on its website, alongside the house's ready-to-wear collections. As a result, the brand's Facebook page is "liked" by 3,484,027 users, who receive frequent content updates across all media channels.

Cult street-sneaker label Vans trails other labels like DC Shoes and Puma, but still cracks the top 15 with 3,412,322 likes.


Despite the lock-out -- or, perhaps, because of it? -- Nike's Basketball shoes page slips nicely into the top 20 Facebook brand pages with 3,269,037 likes, though it trails its more popular sibling, Football.


What is it about Coach? The wildly popular leather goods brand has a jazzed up its outlook over recent years, not only attracting 2,540,483 Facebook fans, but creating a relative splash on Twitter, too, with more than 300,000 followers.

Ray-Ban's formula for success is simple: Be cool. The mantra extends to Facebook, where the brand has drawn 2,399,753 likes for its mixtape downloads, video content, and more.


In his 25 years, Tommy Hilfiger has always seemed to want to be in with the cool kids, making Facebook an appropriate outlet. Despite the pretty significant number of 2,079,217 likes, Tommy's page feels more like a friend you actually know, with photo comments and links to bloggers' posts both great and small.


Armani's unique repertoire of high fashion for celebrities mixed with contemporary lower-price offshoots like Armani Exchange (and a certain orbital red carpet dress for Lady Gaga) keeps the brand sitting pretty on Facebook, with 1,894,632 fans.


Calvin Klein relies on the well-established popularity of its minimalist aesthetic among celebrities, as well as its proliferation of lifestyle brands to keep its 1,827,549 fans informed. The informative page offers a mini-version of the brand's website without ever having to leave the comfort of Facebook.


Carhartt is the ultimate tough guy's (and tough girl's!) brand, offering up seemingly indestructible jackets, boots, and more. Its 1,787,020 fans revel in photos of tough customers and the brand's "Everyday Icons."

Sporty brands seem to rule the Facebook realm, including the ladies-specific surf label Roxy, which tops out at just over 1.5 million fans. The fun-filled fan page is constantly stocked with snowboarder interviews and "Roxy Refreshments", action videos, sale announcements and brand updates.


Streetwear label Volcom, which boasts 1,540,763 likes, adheres to a tagline of "Youth Against Establishment," but not, apparently, youth against Facebook (and the frequent giveaways that come with it).


Guess squeezes into our top 25 with 1,502,249 Facebook likes, emphasizing their social networking on style features and sale announcements.