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WWD Tuesday August 27, 2013
Kat Von D Beats CoverGirl, Lancome, Maybelline With Facebook Fans

Cover Girl, Maybelline, L'Oral, Revlon, Almay... with a zillion makeup brands crowding the shelves, which one wins the popularity contest?
Kat Von D.

That's the verdict according to a new study by Stylophane, which examines Facebook activity and fan engagement for fashion and beauty companies. Women's Wear Daily reports that Kat Von D, the eponymous cosmetics line from Hollywood's most famous tattoo artist, had the most engagement on Facebook in July, topping the "top 10" list for the month of engaged makeup brands over the likes of CoverGirl, Lancome and Maybelline.

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