FN on WWD.com - January 19, 2010
MediaBank: China's Image Ad...Fan Bases...
Fan Bases - How many fans do you have? Digital marketing firm Stylophane, which tracks online brand popularity on its Fashion Index, has launched the Facebook Index, which ranks more than 500 fashion labels according to the size of their fan base. Athletic footwear brands snagged the top five spots, as of mid-November, with Adidas boasting more than 2.1 million fans. Nike had 1.7 million, Converse had 1.6 million, Puma had 1.3 million and Lacoste finished out the top five with 1.1 million. Stylophane also pointed out that out of 1,260 fashion brands, only 40 percent had Facebook pages.
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