Los Angeles Times - February 5, 2010
All The Rage:
New index ranks fashion brands by Facebook fans
Which fashion brands have the most Facebook fans? What labels are most adept at leveraging the social networking site to grow their potential customer base? Finding out is now as easy as the click of a mouse, thanks to a new index that compares the official Facebook fan base (updated daily) of more than 500 fashion- and style-related labels.
Called the Stylophane Facebook Fashion Index, it comes courtesy of the same San Francisco-based online marketing firm that compiles monthly data tracking the online popularity of fashion brands by Internet search. (In case you were wondering, "Nike" took the top spot for January, followed by "Ugg Boot," "The North Face," and "Louis Vuitton.")
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