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WWD - August 28, 2008 Issue



Fashion Surfing
The top 10 most-searched-for fashion brands online during the month of July.

A company's Web site can often be one of the first resources a shopper
has to learn more about its products - and the Internet is an increasingly
important. "The Web as a sales channel has gained steam over the last
18 months with recent designer entrants including Prada, Louis Vuitton,
ves Saint Laurent and Stella McCartney," WWD reported on Monday.
So which brands receive the most attention from online browsers?
San Francisco-based Stylophane.com, whose All Brands index tracks
800-plus fashion brands, has provided the most-searched-for brands
online during July (the most recent data available) via search engines
such as Yahoo.com.

- Cecily Hall, with contributions from Vanessa Weber


SOURCE: Stylophane.com, an Internet Marketing Firm based in San Francisco