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WWD - May 21, 2009 Issue



Shades of Blue:
Top 10 Searched-For Denim Brands

Despite the troubled economy, certain areas of the apparel industry, including premium denim, have been faring better than others, WWD reported this month. Christine Chen, Needham & Co. retail analyst, said: “If you amortize the cost of jeans over the number of different times you wear it — people are wearing denim to fancy events now, so the purchase becomes justified. You can wear denim daytime and night. This is why [number one-ranked] True Religion is doing well. The brand is providing fashion denim that is different from last year.” WWD has tallied the most-searched-for denim brands online in April from Stylophane.com, an apparel e-commerce and marketing firm. The majority of the top brands are premium labels. The Stylophane Apparel Index rates brands’ popularity online, measuring more than 800 fashion labels monthly by tracking on Yahoo.com how many times brands are entered into a search engine. Site searches represent Yahoo.com only.

SOURCE: Stylophane.com, an Internet Marketing Firm based in San Francisco
by Cecily Hall | Posted Thursday May 21, 2009 | From WWD Denim In Depth Issue 05/21/2009