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WWD - Women's Wear Daily - May 25 , 2006 Issue

The WWD List - Denim's Biggest Hits
The top 10 most-searched-for denim brands online for the month of April.

Los Angeles is clearly the place to be a denim enthusiast. Of the top 10 most-search-for
brands listed below, more than half are based in sunny SoCal. "This is definitely a
clear indication that L.A. is producing styles that are at the top of popularity in the U.S.,"
said Alex Mendoza, partner of, San Francisco, an e-commerce and

marketing company. "They have the special eye right now for what is selling."'s Brand Popularity Index tracks more than 400 fashion brands and how
often they are searched for online, using a popular search engines such as Yahoo and MSN.
"Search Volume" refers to the total number of times the brand was entered into a search
engine. Celebrities appear in ads for a number of the top-rated brands, and some give brands
free publicity by mentioning them in a magazine articles when they're asked what jeans
they're wearing. - Cecily Hall